Culture change improvements target the slow-thinking conscious mind. But human behaviour can also be influenced subliminally in the fast-thinking mind – by making the “right thing to do the easy thing to do“.
For an excellent account of the state of the science on unconscious influences on behaviour, the Director recommends a recent article in Scientific American. (Bargh JA. How Unconscious Thought and Perception Affect Our Every Waking Moment. Scientific American. January 2014:22-7.)
–Richard Lilford, Director of CLAHRC WM