Do they think we’re stupid? The rise of statistical manipulitis and preventable measures

If there is one thing that the campaigns on the EU Referendum have taught us, it’s how the same set of data can be used to generate statistics that support two completely opposing points of view. This is beautifully illustrated in a report in the Guardian newspaper.[1] While the research community (amongst others) might accuse the campaigners of misleading the public and lament the journalists who sensationalise our findings, we are not immune from statistical manipulitus. To help control the susceptibility of researchers to statistical manipulitis, compulsory registration of trial protocols had to be instigated,[2] but five years later the majority of studies failed to do so, even registered trials where reporting results within one year of trial completion was mandated.[3] Furthermore, reporting alone provides insufficient public protection against the symptoms of statistical manipulitis. As highlighted in a previous blog, and one of Ben Goldacre’s Bad Science blogs,[4] researchers have been known to change primary endpoints, or select which endpoints to report. To provide a full aetiology for statistical manipulitis is beyond the scope of this blog, although Maslow’s belief that esteem (incorporating achievement, status, dominance and prestige) precedes self-actualisation (incorporating the realisation of one’s actual personal potential) provides an interesting starting point.[5] Whatever the causative mechanism, statistical manipulitis is not the only adverse consequence. For example, some professional athletes may stretch the principles underlying Therapeutic Use Exemptions to enable them to legally use substances on the World Anti-Doping Agency’s banned list, such as testosterone-based creams to treat saddle-soreness, when not all physicians would consider the athlete’s symptoms sufficiently severe to justify their use.[6]

We can also think of statistical manipulitis as pushing its victims across a balanced scale to the point at which the statistics presented become too contrived to be believed. Which side in the EU Referendum debate has travelled further from equilibrium is a moot point. While important gains could be had if those engaged with the debate knew the point at which the public’s scale is balanced, watching them succumb has injected some much-needed entertainment. The increased awareness of statistical manipulitis resulting from the debate has also provided an open door for those involved with public engagement with science to help move that tipping point and reduce the expected value of manipulation. To do so, the public need the tools and confidence to ask questions about political, scientific and other claims, as now being facilitated by the work of CLAHRC WM’s new PPIE Lead, Magdalena Skrybant, in her series entitled Method Matters. The first instalment, on regression to the mean, is featured in this blog.

Method Matters are ‘bite size’ explanations to help anyone without a degree in statistics or experience in research methods make sense of the numbers and claims that are bandied about in the media, using examples taken from real life written. Certainly, we would hope that through Method Matters, more people would be able to accurately diagnose any cases of statistical manipulitis and take relevant precautions.

Writing Method Matters is not an easy task: if each student in my maths class had rated my explanation of each topic, those ratings would vary both within and between students. My challenge was how to maximise the number of students leaving the class uttering those five golden words: “I get it now Miss!” Magdalena faces a tougher challenge – one size does not fit all and, unlike a “live” lesson, she cannot offer multiple explanations or answer questions in real time. However, while I had to convince 30 14-year-olds of the value of trigonometry on a windy Friday afternoon, the epidemic of statistical manipulitis highlighted by the EU Referendum debate has provided fertile ground for Method Matters. Please let us know what you think.

— Celia Taylor, Associate Professor


  1. Duncan P, Gutiérrez P, Clarke S. Brexit: how can the same statistics be read so differently? The Guardian. 3 June 2016.
  2. Abbasi K. Compulsory registration of clinical trials. BMJ. 2004; 329: 637.
  3. Prayle AP, Hurley MN, Smyth AR. Compliance with mandatory reporting of clinical trial results on cross sectional study. BMJ. 2012; 344: d7373.
  4. Goldacre B. The data belongs to the patients who gave it to you. Bad Science. 2008.
  5. McLeod S. Maslow’s Hierarchy of Needs. Simply Psychology. 2007.
  6. Bassindale T. TUE – Therapeutic Use Exemptions or legitimised drug taking? We Are Forensic. 2014.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s