We recently reported an article from Science on an educational intervention to improve the quality of clinical care delivered by informal providers in rural settings in India.[1] A further article has now been published in the journal describing how principles derived from behavioural theory were used to influence physician prescribing behaviour.[2] The prescribing practice targeted in the article concerned inappropriate prescribing of narcotics for chronic, non-cancer, pain. The participants, who did not consent to the study, were groups (clusters) of 861 clinicians who had prescribed opiates to someone who then died of an opioid overdose. Since more than one clinician prescribes to a given decedent (person who has died) the clinicians were clustered by the person for whom they had prescribed and who had then died of complications of opioid use. The clusters were randomised into two groups (84 intervention and 86 controls). The intervention group received a letter, supportive in tone, from the ‘medical examiner’ who is a person of authority dealing with unexpected deaths (a type of coroner). The letter described the problem and reiterated official advice.
The headline result was a highly significant decrease of nearly 10% in narcotic prescriptions in a difference-in-difference analysis across the clusters. In addition, a smaller proportion of people were started on narcotics, and a lower proportion on high dose prescriptions were issued, in the intervention group. In your next News Blog we will describe a CLAHRC WM trial based on similar behavioural principles.
— Richard Lilford, CLAHRC WM Director
- Lilford RJ. A Fascinating Trial of an Educational Intervention to Improve the Quality of Care in Rural India. NIHR CLAHRC West Midlands News Blog. 4 May 2018.
- Doctor JN, Nguyen A, Lev R, et al. Opioid prescribing decreases after learning of a patient’s fatal overdose. Science. 2018; 361: 588-90.